Social Networking for Lawyers and Small Businesses

Much has been said whether or not and how a lawyer or small business owner should jump into "social networking."  The truth of the matter is that most lawyers and small business should not jump into it at all, but should first determine how social networking fits into their overall marketing and public relations plans.  Social networking is expressly different than other forms of marketing, and must be understood by the attorney and small business owner to be successful.  Social networking, above all else is conversational.  Violate the expectations of conversational tone, tempo, and tonality and you will very likely find that your efforts won't only not be successful, but will hurt you in the end. 

If you have decided that social networking is for you (and it probably is on some level), then you are ready to begin figuring out the how's of it.

Facebook is the undeniable leader in social networking, and provides great opportunities for business owners and lawyers to expand their client base or practice area.  We offer two Facebook services that will help you stay connected to former clients, and reach out to potential new clients.

Facebook PPC

Facebook pay-per-click advertising is affordable for nearly any budget.  Warhorse Marketing, Corp. is a leader in creating and managing Facebook PPC advertising.  We use originial high quality photos and graphics that are content appropriate and get results.  We will help you create an image of your ideal client for Facebook PPC purposes, then we will target that client through our unique targeting tactics so that your ad is displayed on the pages of people you want to reach, but otherwise may not be able to. 

Facebook Fanpages

We build and manage Facebook Fanpages.  Fanpages can be set up to operate as mini-websites, and are one of the best SEO options available.  Everytime your news feed is shared on one of your friends pages, you grow in relevance to the search engines.  The more interactions you have, the higher your pages will rank on Google SEO results.  Fanpages are also an excellent way to keep your clients informed about what is going on in your business or practice, and help you attain and maintain Top of Mind Awareness ("TOMA").  Simply put, TOMA is when someone has a need for a product or service you offer, they think of you first.  It's more than branding, less direct than guerilla marketing, but it is the number one reason people will pick up the phone and call you when they have a need for your product or services.

If you're ready then you likely are not asking whether you should use Facebook and other social networking sites to connect to your former and potential clients, but How to connect to former and potential clients on Facebook.  If you want to create, optimize, or expand your friends on Facebook, call us right now at 855 WAR HORSE!  Or click on our picture to the right and send us an email.  We are here to help.  

Check out our Twitter page to learn more about how and why to use Twitter to grow your business.  Twitter continues to grow in both the number of people using their service, and in the ways in which it is used as a marketing tool for attorneys.  Read our blog for some great information on how to use Twitter to drive traffic to your website!  The great thing about Twitter is you really can't use it too much.  There is, however, some science behind the timing and types of messages you should convey over Twitter.  Have questions on Twitter?  Call us right now at 855 WAR HORSE and we will be happy to answer your questions and help you get up and running.